ClickPower: T2F!
Karachi: 5th December 2008
There are few people, online or otherwise, who would have not heard about Sabeen Mahmud and The Second Floor. And the reason I can say that so confidently is because Sabeen not only preached New Media and online promotional marketing, but practiced it. Probably the person to have had the longest, most prolific career in New Media, well before the concept even existed, she came across the Apple computer and it hasn’t stopped making her heart go bump. Here’s an amazing story of how Sabeen powers T2F, the brick and mortar café, through the power of the click.
Rabia Garib Reports for CIO and InfoWorld
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