We Are Hiring

Digital Post

Job Opportunity!

Social Media Manager for PeaceNice/T2F

T2F is looking for a full-time Social Media Manager to lead T2F’s new website development, marketing, and social media strategy. Interested candidates send us your CV’s and portfolio’s at info@peaceniche.org


  • A passion for providing for our community, nourishing creativity, celebrating culture and encouraging curiosity
  • Strong understanding of brand identity
  • A self-motivated attitude and desire to go above and beyond
  • Between 1-4 years of marketing and social media experience
  • Ability to lead T2F’s new website development including working closely with the third party website developer to set website marketing strategy, set milestones, follow up, and lead the project with energy and passion from inception to launch
  • An understanding of social media platforms including: facebook, twitter, Instagram, and more
  • Respond to customers on facebook on a daily basis
  • Develop a vision for T2F’s marketing and social media strategy, and strategy for how to increase public participation and outreach
  • Post updates for social media and website events
  • The ability to work well under pressure, handle multiple projects, estimate realistic deadlines and meet them
  • Should be thoroughly conversant with PeaceNiche/T2F and agree to its principles
  • Will work directly under the Executive Director
  • Will work closely with Gallery Manager and Graphics Designer for their inputs that need to be shared
  • Times are from 10AM to 6PM but a different set can be arranged if both parties agree to it
  • Do send us links where we can see your SM work or share your portfolio
  • Salary will be based on experience

Graphics Designer for PeaceNice/T2F

T2F is  looking for a Communications Designer to lead on in-house graphic design, illustration, and creative visual branding. Interested candidates send us your CV’s and portfolio’s at info@peaceniche.org


  • A passion for providing for our community, nourishing creativity, celebrating culture and encouraging curiosity
  • Strong understanding of brand identity
  • A self-motivated attitude and desire to go above and beyond
  • Attention to detail and creative flair
  • Fluency in Adobe Creative Suite
  • The ability to work well under pressure, handle multiple projects, estimate realistic deadlines and meet them
  • Should be thoroughly conversant with PeaceNiche/T2F and agree to its principles
  • Will work directly under the Executive Director
  • Will work closely with Gallery Manager and Social Media Manager for their inputs that need to be shared
  • Should understand Twitter, Instagram, Facebook, and other Social Media sites … or start on them now  and understand the requirements
  • Should understand Websites and Facebook Pages as the work will be visible on both platforms
  • Times are from 10AM to 6PM but a different set can be arranged if both parties agree to it
  • Do send a small Portfolio or link where we can see your work
  • Salary will be based on experience.

Community Update | T2F Newsletter Oct-Dec 2017

Dear Friends,

As we remain committed to providing for our community, nourishing creativity, celebrating culture and encouraging curiosity, we are also thrilled to welcome a new year and new beginnings for T2F. In our latest edition of our Community Update Newsletter, we are excited to celebrate and reflect on the initiatives, events and updates of the previous quarter as well as introduce exciting new happenings in the T2F community to you.

From new projects, such as T2F’s Thinking Films and Craft Talk series to new team members who have joined our growing T2F family, the previous quarter set us up perfectly for a new year of positive change, growth and continued improvement. We hope that you will join us in our journey to making T2F a better space for our community.

As always, we look forward to your feedback and hope you enjoy our third issue of Community Update.


PeaceNiche/The Second Floor (T2F) Team

Read and download here: Community Update | T2F Newsletter Oct-Dec 2017

Community Update | T2F Newsletter Jul-Sept 2017

Dear Friends,

We are delighted to share the second issue of Community Update with you.

In the last quarter, we have welcomed several new members to our team, while our range of programming has continued to increase in the outgoing quarter. In July, we revived Jumma Hafta Art Bazaar, followed by several more exhibitions and workshops. In August, we initiated a series of talks to commemorate 70 years of Pakistan, apart from our regular programs which include talks and panel discussions.

We hope you will enjoy our second issue of Community Update. As always, we look forward to your feedback and comments.

Yours Sincerely,
Team PeaceNiche/T2F

Read and download here: Community Update | T2F Newsletter Jul-Sept 2017


Friday 28th July 2017 

PeaceNiche/TheSecond Floor (T2F) is pleased to announce that Zaheer Alam Kidvai (ZAK to most of us) will be the Executive Director of PN/T2F.

He will start in this role from August 1st, 2017, while remaining a regular Board member. ZAK, as many of you know, was the founding member of PN/T2F and a mentor to Sabeen Mahmud.

Please join us in welcoming him!

Make T2F Café Sustainable

Dear T2F Community,

Despite our ambitious belief that it is possible to revive and sustain the café/community space model, the last 2.5 years have proved us otherwise. T2F café is suffering a massive loss.

Run as a social enterprise, the T2F café is a lively extension of our community space, well-placed and set up with the intention to bring people together.

Here is a brief overview of our operations:
• Four full-time skilled café employees who are paid market wages and benefits. T2F café has an employment policy which focuses on job opportunities for minorities. We strongly believe that when a social enterprise has the added bonus of being a café, it means that people are being trained in skills that give them a chance of long-term employment.

• The food we serve is locally sourced and hygienically prepared. We offer a range of fair trade coffees/tea, baked goods, high-quality “made-from-scratch brownies”, salads, sandwiches, bun-kebabs, pizzas and more.

• Our running costs include a full fledge working kitchen, (fridge/freezer, stove, oven, microwave, espresso machine) indoor seating area with 8-9 shared serving tables, 3 split air conditioners, and FREE WiFi. The cost of electricity has increased many fold in the last 5-6 years and running the air conditioners for the duration of time the café is open, is a significantly high expense.

To ensure our operations are steady and sustainable, we strongly believe that a wider ownership of the space is crucial at this point as we are revamping the café with a new look and menu.

The notion of letting customers choose whether they want to order or merely sit-in has unfortunately contributed to our loss. Most people who spend four to six hours in the café, rarely order anything other than a cup of tea or coffee. Hence the tables are occupied most of the time without any purchase and customers who want to come to the café to eat a healthy meal and in the process help sustain our café, don’t find a table or a chair to sit.

This has to change, if T2F is to become sustainable.

We urgently needed to create a system where we can generate revenues, employ people, pay our bills and create more opportunities. The purpose of the café is to be self-funding and to plough profits back into our programming and projects.

We are reaching out to the community to please assist and support us with our sustainability efforts.

PeaceNiche/The Second Floor Team (T2F)




Grow With Us #5K4T2F

Dear Friends,

On 15th May this year, PeaceNiche/The Second Floor (T2F) marked its tenth anniversary. This momentous milestone is an important time for us to address the community that nurtures T2F. We have strived to keep our programming and projects steady over the years, none more crucial and challenging than the past two and a half. We, like countless others, were devastated by the loss of our beloved founder and dreamer, Sabeen Mahmud on the 24th of April 2015. However, in the aftermath of the massive void her death created, we were overwhelmed by the unconditional love and support from our patrons. This act of the community selflessly coming together like a family was awe-inspiring and gave us the strength to face extreme hurdles and hold the fort despite all odds. We began planting the seeds for a stronger creative community as T2F continued to keep its doors and heart wide open.

Our unbreakable resolve in Sabeen’s vision alongside the community’s solidarity led us from strength to strength and in December 2016, PeaceNiche/The Second Floor (T2F) was awarded the much-coveted Prince Claus Award. This achievement was a testament to the enormous struggle that has been our journey since 2007 and the future that awaits us. This future however, is reliant on financial independence and stability and while we are working towards making it a reality every day, it is a continuous process that cannot and never has happened overnight.

We strive to grow and nourish a diverse creative hub for the diverse creative people of this extraordinary city with a strong honor code. This means that in the face of extreme financial adversity, we have still kept 70% of our events free in just the past year because we are determined to keep T2F an accessible and fertile ground for culture discourse and change. It takes hundreds of hours of planning and labor and thousands of rupees a month to sustain a unique space like ours and to keep it free from corporate practices, which is most important to us. The survival and growth of this space with the freedom to function as we do, relies on the generosity of our patrons and the community at large.

#5K4T2F is a continuation of our crowdfunding campaign from 2015, Come Together: Invest in Creative Karachi. We are at a point again where we seek your help as we have done before, to tackle the challenges with this year’s expenses, maintenance and upgrades. We cannot stand the thought of shrinking our scope of programming or quality of work for the community. To enable this space means that we need to serve our community fully.

If T2F has brought joy and inspiration into your life, if it has helped you celebrate and empower yourself, if it has provided you with a sanctuary in spirit and space, please consider contributing towards our shared future. Your gift will help us go a long way.
There are several ways to help us, find out what you can do by visiting:  http://www.t2f.biz/fundraiser/.

Coming together in times of struggle is one of the strongest acts that define you, our vibrant community, and strengthens the bond that connects us all as the T2F family.

And at T2F we promise, there will always be room for family.

Ajay, Alifiyah, Binyamin, Chand, Ellia, Fatin, Fiza, Hassan, Majeed, Mamu, Mukesh,
Sana & Zarar
PeaceNiche/The Second Floor (T2F) Team

#5K4T2F #GrowWithUs #WeAreFamily #T2Ffam #Crowdfunding #CommunityPower
#CommunityLove #CommuntiySpace #SpreadTheWord #Repost #ComeTogether
#KeepOurDoorsOpen#CreativeKarachi #BringYourBrain #OpenYourHeart
#YourSecondHome #T2F #PeaceNiche #Karachi




Dear Friends,
T2F cafe will remain closed during Ramzan on account of maintenance and renovations.

Hope you all have a great summer!

PeaceNiche/The Second Floor (T2F) Team

Executive Director PeaceNiche/The Second Floor (T2F)

The Second Floor (T2F) is one of the major projects of PeaceNiche. A community space for open dialogue, T2F features a coffeehouse, bookshop, exhibition gallery and holds regular programs and events. T2F also provides citizens with a platform for social change through rich cultural activities, scientific and literary programs and activism using new media. PeaceNiche/T2F is committed to becoming a vibrant center of Pakistan’s developing civil society. PeaceNiche has a vision to expand T2F and excel in all areas in which it is currently serving, with a possibility to operate in more than one location.

It is against this background that we are opening up the position for an Executive Director to work with the PeaceNiche/The Second Floor (T2F) team, to implement artistic vision, creative and strategic leadership of the organization, and provide a unified and cohesive direction to sustain and grow T2F towards an exciting future.

The primary goals of the Executive Director will be to:

  • Develop programming that impacts audiences in profound and unpredictable ways in order to foster a spirit of inquiry and openness in our community.
  • Grow the annual operating budget to support the increased potential of our on-going projects, programmatic vision and audience engagement ambitions.
  • Oversee and manage a team of qualified and passionate full and part time staff in addition to interns, consultants, vendors and volunteers.
  • Oversee our integrated system of support for artists and ensure it is effective at creating positive impact for our artists.
  • Oversee all aspects of T2F’s audience engagement efforts including pre-event and on-site contextual materials or activities.
  • Develop and oversee partnerships with aligned institutions in and outside of Pakistan for collaborations, co-commissions, co-presentations and touring.
  • Be responsible for the operations budgets, finances and regulatory issues.


This is a full time position, and will entail some national and international travel. The candidate must not be engaged directly or indirectly in any other business or major consultancy. The position reports to the Chairperson and the Board of PeaceNiche/T2F.

Qualifications and Experience

Given the position’s significant responsibilities, PeaceNiche/T2F’s Executive Director should possess the following skills, experience and personal characteristics:

  • Demonstrated knowledge of museum arts and management, theatre, literature, design and publishing, social media, film, journalism, technology and related areas.
  • Proven fundraising ability and experience managing programmatic and operational plans to meet budget and capacity.
  • Excellence in spoken, written and public communication.
  • Bachelor’s or Master’s degree in related fields (Humanities, Arts Management, Social Sciences, Media Arts and Cultures). Minimum of eight (8) years of combined work experience with a minimum of three (3) yeas in senior or leadership position preferably in the arts and/or nonprofit organizations. The candidate will preferably be in the age bracket of 33 to 44 years.In particular, the right candidate will have:
  • Demonstrated success in implementing a compelling vision and strategic direction by managing multi-disciplinary teams and resources.
  • Creative thinking and problem solving; entrepreneurial spirit; strong determination with a clear focus on strategic goals and ability to respond quickly to opportunities and issues.
  • Decisive yet highly collaborative leadership capabilities with an inquisitive mindset, and a passion to discover, experience and learn new things.
  • A passionate dedication to free expression, diversity and independent thought.
  • A genuine desire to support staff, artists and audiences as they push their boundaries.

Compensation, Timeline and Application Instructions 

PeaceNiche/The Second Floor (T2F) is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applications will receive equal considerations. Salary and benefits will be commensurate to the current remuneration package of similar organizations and positions.

The ED position is slated to commence by July 1st, 2017.

To apply for the position, please submit your updated résumé, a detailed cover letter and three professional references to director@peaceniche.org, with “Application for Director” in the subject line. The deadline to submit the application is May 30th 2017.

Announcement from PeaceNiche | The Second Floor (T2F)’s Board

17155613_10155154845228619_4470227105733475263_nThe Board of Directors of PeaceNiche/The Second Floor (T2F) is pleased to announce that Ms. Ellia Khan, previously Program Manager at T2F, has been appointed as the Officiating Director of PeaceNiche/T2F. Ellia took charge of this position from February 1st, 2017. Ellia and the team members, Fiza Khatri, Fatin Umrani, Asad Alvi, Alifyah Imani, and Sana Nasir, will be managing PeaceNiche/T2F operations till such time that a director is appointed at T2F.

The Board and the team are excited to work with Ellia and other team members, to ensure that T2F remains a leading center for cultural development and exchange.

The team looks forward to seeing you soon at T2F!

Important Announcement

It has recently come to our knowledge that a Facebook page of an entity calling itself the ‘Baloch Freedom Front’ contains images of the (late) Sabeen Mahmud and makes references to the organization ‘T2F’, and attributes certain views to the (late) Sabeen Mahmud and T2F as well as references to her murder, for the purpose of propagating the political views and objectives of this entity calling itself the ‘Baloch Freedom Front’

We would like to clarify and categorically state that T2F is in no way connected, nor endorses any views expressed, by this entity calling itself the ‘Baloch Freedom Front’. We would further like to clarify and categorically state that we also do not endorse the misleading references to the (late) Sabeen Mahmud by this entity. We reserve the right to take appropriate action against the misuse of the name of T2F and of the (late) Sabeen Mahmud.

The (late) Sabeen Mahmud and T2F primarily stands for the right of freedom of speech and expression for all the citizens and residents of Pakistan including the Baloch citizens of Pakistan, without affiliation to any particular political ideology or movement.